The Shocking Revelation, Ever Wondered How Recruiter Perceive Your LinkedIn Profile?.

According to the Latest LinkedIn press News LinkedIn Now has over 822 Million users in 200 countries and regions worldwide still growing, In a world where technologies are rapidly changing, the longevity of a tech company that was founded in 2002 is a tribute to its utility and dominance within a niche of its social media. In fact, over 49 Million people are using LinkedIn searches for a job search every week and 6 people get hired every Minute through LinkedIn.

Professionals particularly techies invest lots of time in building a cool product and its features which eventually becomes a brand as time flies, But How often do they apply these skills to build their own personal brands? for many of them, it's nothing like as often as they should. They don’t get around to it because They are busy, and because it can sometimes feel selfish or egotistical to invest time in marketing themselves. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity, from a career growth perspective. 

In today's social world especially for professionals, the LinkedIn profile is the foundation of our personal branding and we regularly try to add features to it to increase its capabilities as a personal marketing platform or also for career growth perspective. In today's scenario if you are professional and don't have a LinkedIn profile you nearly don't exist.

You nearly don't exists through the eyes of a recruiter who primarily use Linkedin as a primary resource to find the outstanding candidates for their next Google, Meta or Microsoft we never know. Also, recruiters don't just look at the profile that you have thrown up on LinkedIn they want to see some very specific details that you are worth their effort in tracking you down. In this, we gone talked about some of the very specific things that recruiters primarily look for in your LinkedIn profile. 

Completeness:- Even LinkedIn used to show the % of completeness in your profile like all-star etc. The more complete your profile the better the odds that the recruiter might find you in the first place. It's also important that once the recruiter finds you or decided to click on your profile then the recruiter is looking for more details in your profile. As shown in the fig-1 Completeness can be further subdivided into 4 categories. 

Core Value:- Uniq Selling Point is the heart of who you are and what you believe in, how you want to operate in the world to be true to yourself. Choosing your core values is the process as we grow in our career, mentioning these core values at the top of your profile can grab the attention of a recruiter it can generate temptation in a recruiter to just click on your profile to get to the others details. 

It can include your designation, achievement, an activity that you pursue other than your regular work on social media, the number of patents that you have filed throughout your career, Github/Stack overflow achievement or any open source contribution. 

Career Growth:- Most of the companies these days give more preferences to your LinkedIn profile than your CV. I have seen in many of the LinkedIn profiles that they will not be updating their role changes from time to time, this can raise questions like he/she has been stuck in one role for a quite long time by Hiring Manager or anyone who is hiring for that particular role. 

It's also very important to showcase your skills so that your peers or people from outside can reach out to you for a similar kind of help. writing a brief description for each role change can also bring value to your work in the eye of other stakeholders and put you in a position to become a subject matter expert or become an advisor for early-stage startups. It can also help you to get freelance work based on your work and expertise. 

Education:- It is one of the parameters for a recruiter or Hiring Manager to look into while sourcing resumes. Whether it's Tier-1/2/3 colleges one should add college details to their profile. Also, It's better to give the University name than college as the universities have more visibilities or are known to people than the colleges. 

Growth at the Same Company:- Recruiters spend countless hours on LinkedIn in search of high performers profiles Knowing this, you’ll serve yourself well to market yourself as a high performer, through your verbiage and by showing multiple role changes at the same organizations. LinkedIn has separate categories of highlighting your role change within the organization, which is called spotlight as shown in the fig-1. 

Getting your LinkedIn profile working harder for you does not have to take up hours of your time. Try working through these ideas, building from one to the other, and you will find that you can make progress quickly, even if you are just able to set aside a few minutes over a lunch break or in the evenings. Once you start taking full advantage of your LinkedIn profile you will be amazed what a difference it can make to both you and your business.